ATTENTION: Home Improvement Companies!

Dealer Resources

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Welcome to the Dealer Resources section of our website, dedicated to enhancing your ability to offer top-tier home improvement financing solutions. Our resources are crafted to boost your expertise and effectiveness in providing financing options to your customers, ensuring they can make their home improvement dreams a reality with ease.

Live Finance Portal Training


Welcome to the Dealer Resources section of our website, dedicated to enhancing your ability to offer top-tier home improvement financing solutions. Our resources are crafted to boost your expertise and effectiveness in providing financing options to your customers, ensuring they can make their home improvement dreams a reality with ease.


Pre-Recorded Training Videos

Explore our extensive collection of pre-recorded videos, each focused on a key aspect of dealer financing and home improvement financing strategies. These videos provide step-by-step guidance on integrating financing solutions into your business model, helping you to meet the diverse needs of your clients efficiently.


Marketing Materials

Leverage our professionally designed marketing materials to promote the benefits of home improvement financing. Our range includes digital flyers, crafted to communicate the advantages of dealer financing and what that means to the customer you are targeting. Customize these resources to align with your branding and market positioning.

Website Landing Pages

Utilize our customized landing pages, which are specifically engineered to promote home improvement financing offers. These pages are optimized for high conversion, featuring compelling content and powerful calls to action that highlight the benefits of your products and how easy it is to afford them through dealer financing. They serve as an essential tool in your digital marketing arsenal, designed to attract and convert leads effectively.

We are here to support your success in the competitive world of home improvement by providing robust dealer financing resources. These tools are designed to empower your team, enhance customer engagement, and increase sales through effective home improvement financing solutions. For any inquiries or additional support, please reach out to our dedicated team.

Leveraging Home Improvement Financing to Outpace Competitors

In the competitive home improvement industry, companies can distinguish themselves by offering financing options that allow customers to undertake larger projects without immediate financial strain. By presenting home improvement financing as part of the service package, businesses can appeal to a broader demographic, including those who might not have upfront cash. By emphasizing the benefit of monthly payments, companies can improve sales conversion rates and outpace competitors who do not offer such flexible payment options.

The Rise of 'Renovate Now, Pay Later' Models in Home Improvement

This trend mirrors the broader consumer finance shift towards more flexible payment solutions, such as those seen in retail and automotive sectors. Home improvement companies that adopt Renovate Now, Pay Later models allow customers to proceed with renovations without upfront costs, paying for the project in manageable monthly installments. This approach can significantly increase customer engagement and satisfaction, as it aligns with the financial preferences of many homeowners today. By offering financing for their business, home improvement companies not only enhance their service appeal but also adapt to modern consumer spending habits


Utilizing Home Improvement Financing to Overcome Price Barriers in Upscale Projects


For higher-value projects, the sticker shock can deter even the most interested customers. Home improvement companies that offer robust financing options, including the option to spread the cost into manageable monthly payments, can break down these barriers. This makes upscale and luxury home improvements more accessible to a broader audience. Financing can be a game-changer in converting consultations into contracts, as customers who understand that they can afford their dream renovations through financing are more likely to sign on. Additionally, offering financing for these high-end projects can lead to higher average project values, boosting overall business profitability.

Enhancing Customer Trust Through Transparent Home Improvement Financing Options

Trust is a critical component in the relationship between home improvement companies and their customers. Transparency in financing offers, including clear terms and understandable monthly payment schedules, helps build this trust. Companies that clearly communicate the details of their financing options help customers feel more secure in their decisions, reducing the anxiety associated with large expenditures. This transparency can lead to increased customer loyalty and a higher likelihood of recommendations to friends and family, thereby driving organic growth.

Closing the Sale Using Home Improvement Financing

  • Discover how offering low monthly payments can significantly impact closing sales in the home improvement industry.

  • Learn to detect when customers are most receptive to financing options. Master the strategy to "sell the payment" by addressing financial concerns and emphasizing the advantages of spreading costs with terms up to 15 years.

  • Gain techniques for seamlessly integrating the concept of low monthly payments into sales conversations. Focus on how to sell the payment by aligning it with the customer's budget and project desires.

  • Address common objections to financing, such as concerns over terms up to 15 years, using clear, reassuring responses that sell the payment as an easy and manageable solution.

  • Explore strategies for using the appeal of low monthly payments to encourage customers to consider larger or more comprehensive projects.

  • Learn effective phrases and tactics that leverage the advantages of low monthly payments and long-term financing to close the sale

  • Learn effective phrases and tactics that leverage the advantages of low monthly payments and long-term financing to close the sale

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STILL NOT SURE?

Frequently Asked Questions

Common questions from homeowners we`ve served

What is home improvement financing, and how does it work?

Home improvement financing is a financial solution that allows homeowners to fund their renovation projects through flexible payment options. As a company, you offer customers the ability to apply for loans or financing plans that cover the costs of their home improvements, which they can repay over time, typically with fixed monthly payments.

What types of home improvement projects are eligible for financing?

Most home improvement financing options cover a wide range of projects, including kitchen remodels, bathroom upgrades, roofing, HVAC installations, windows and doors, and more. The financing terms can be tailored to suit the size and scope of each project, allowing customers to complete large or small renovations

How can offering home improvement financing help my business?

Offering home improvement financing can increase your sales by making projects more affordable for homeowners. By providing flexible payment options, you can help customers take on larger renovation projects without paying the full cost upfront, leading to more closed deals and higher average project values.

What are the typical interest rates for home improvement financing?

Interest rates for home improvement financing can vary based on the customer's creditworthiness, the loan term, the lender, and your willingness to buy down the rate. Rates generally range from 0% promotional offers to competitive fixed rates for longer-term loans. Offering 0% interest for a limited time is a great way to attract customers who are hesitant about taking on debt for home renovations but can be costly. Standardized interest rates are between 6.99%- 12.99% with terms going as long as 15 years.

How long does it take for customers to get approved for home improvement financing?

The approval process for home improvement financing is typically fast and straightforward. Most lenders provide same-day or next-day approval through your portal, allowing customers to move forward with their projects quickly. In many cases, customers can complete the application during the initial sales appointment with your company and receive a decision within 2 minutes.

Are there credit score requirements for home improvement financing?

Yes, most lenders have minimum credit score requirements for home improvement financing. However, these requirements can vary by lender and financing program. Our financing options cater to customers with a wide range of credit profiles, so it’s important to offer multiple plans that can accommodate different credit situations.

What happens if a customer defaults on their home improvement financing loan?

If a customer defaults on their home improvement financing, the lender will follow its standard collection practices. In many cases, this can result in repossession of the financed product (if applicable) or legal action. As the business offering the financing, your role is limited to providing the initial financing option—the lender manages the collection process but may partner with you if they are not able to get in contact with the customer.

Can customers pay off their home improvement financing loans early?

Yes, most home improvement financing options allow customers to pay off their loans early without penalties. Offering no prepayment penalties can be a strong selling point for customers who prefer to pay off their debt sooner than planned.

What are the benefits of offering 0% financing to my customers?

Offering 0% home improvement financing is a great way to attract customers who may be hesitant about upfront costs. It allows customers to spread payments over time without incurring interest charges. This promotional offer often encourages homeowners to start projects immediately and can increase your conversion rates and fresh inbound leads.

How do I handle customer questions or concerns about home improvement financing?

As a business owner or sales representative, it’s important to be knowledgeable about the home improvement financing options you offer. Be ready to explain the terms, benefits, and application process clearly. Providing brochures or links to online applications can help streamline the process. If customers have specific questions about their financing terms, you can direct them to the lender’s customer service for detailed information or your dedicated rep on our team.

How do I incorporate home improvement financing into my sales process?

Incorporating home improvement financing into your sales process can help close more deals. During consultations, mention financing as a solution to make projects more affordable. Highlight how home improvement financing can help customers get the upgrades they want without paying the full cost upfront, and make sure to have financing options readily available when presenting project estimates.

What documentation is required for customers to apply for home improvement financing?

The documentation needed for home improvement financing is generally minimal. Most lenders require basic information such as income verification, credit score, and a government-issued ID. In some cases, proof of the renovation project may also be requested. The application process is designed to be quick and convenient for the customer.

How do I promote home improvement financing to my customers?

You can promote home improvement financing by including information on your website, brochures, and email marketing. In-person consultations are a great opportunity to introduce financing options. Emphasize how home improvement financing can make larger projects more affordable, allowing homeowners to complete renovations they might otherwise postpone.

What happens if a customer cancels their project after being approved for home improvement financing?

If a customer cancels their project after being approved for home improvement financing, it is important to cancel the loan in your finance portal or contact your dedicated rep. The lender may cancel the financing arrangement, depending on whether funds have been disbursed. Each lender has specific policies regarding project cancellations, so be sure to review these terms with your customer upfront. Feel free to contact your rep if you have any questions at all about this.

Is there any risk to my business in offering home improvement financing?

No, the risk to your business is typically minimal when offering home improvement financing because the lender assumes the financial risk. You provide the service, and the lender manages the credit approval and repayment processes. Your role is to offer financing as a payment option, which can help increase sales without adding significant risk.

Who's This Perfect For

Window Replacement Companies

Bathroom Remodeling Companies

Kitchen Remodeling Companies

Fencing Companies

Air Conditioning companies

Patio & Pergula Companies

Painting Companies

Countertop replacement Companies

Flooring Companies

Struggling with any of these?

  • Low Approvals Rates

  • Profitability

  • Customers saying your price is too high

  • Lead Generation

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Meet Your Dedicated Finance Manager

Nick Ross

His Story


Nick Ross is a seasoned leader with over 15 years of experience in the home improvement industry, shaping his journey from the ground up. He began his career selling windows and energy efficiency products for Statewide Remodeling, one of the largest home improvement companies in Texas. His natural sales ability and leadership skills quickly propelled him to new heights when he became the selling sales manager for Euroview Inc. in Texas, where he oversaw sales operations for frameless shower doors. During his four years at Euroview, Nick grew the company’s gross sales by over 50%, marking his reputation as a key player in the industry.

In 2018, Nick transitioned to The Home Depot, taking on the role of district manager of home services. There, he was responsible for sourcing reputable service providers to partner with the company as authorized installers. His success in this role led to a promotion to Territory Sales Manager over the Southwest region, where he led the exteriors and interiors services division. With a team of six local sales managers and over 65 sales representatives, Nick’s leadership covered a wide array of home improvement services, including windows, doors, cabinet makeovers, and countertops. His ability to lead large teams while maintaining operational efficiency and driving sales growth was a testament to his skill set.

After the disruption caused by COVID-19, Nick saw an opportunity to pivot into home improvement financing with Dividend Finance. In this new venture, he grew a portfolio from $0 to $45 million in less than two years. As the industry faced rising interest rates and the company was sold, Nick partnered with a fintech company to create a portal that now services over 100 contractors, providing world-class financing solutions that help homeowners afford their much-needed renovations.

Nick’s journey has been more than just sales and financing; he offers a suite of skills that elevate home improvement businesses to new levels. His extensive expertise in in-home selling and leading both small and large sales teams ensures that contractors working with him are well-equipped for success. In addition to leadership, Nick brings a powerful range of marketing and technology tools to the table. He educates contractors on building optimized websites with strong SEO to enhance their visibility online. His strategies go even further, helping contractors implement automated workflows that respond to new inbound leads instantly—because Nick knows that "Speed to Lead" is the game-changer in marketing.

Beyond financing, Nick excels in building landing pages that leverage Google and social media ads to drive call-to-actions and generate fresh leads. His comprehensive approach to business growth means that any home improvement company that partners with him doesn’t just get a financial advisor—they gain full access to a wealth of resources, tools, and insights that are invaluable to scaling their business. Nick Ross isn’t just a leader in the home improvement space—he’s a catalyst for success, helping businesses thrive from the inside out.

Background

Nick had always been passionate about home improvement, starting his career selling windows and energy efficiency products. As he climbed the ranks, he honed his skills in sales management and became known for his ability to lead and inspire sales teams. His big break came when he was promoted to lead an outside sales team of over 65 representatives at a well-known home services company.

Nick quickly realized that while his team was great at selling products, they were missing a crucial piece: the power of offering financing during in-home appointments. He believed that customers often walked away not because they didn’t want the product, but because they couldn’t justify the upfront cost. Nick had a solution: instead of just selling the product, his team needed to sell the payment plan.

He gathered his team for a series of intensive training sessions. Nick's strategy was simple but powerful. He taught his reps how to introduce financing options early in the conversation, helping customers visualize the affordability of monthly payments instead of focusing on the full price. The reps learned how to present financing as a way to make dreams attainable—offering new windows, kitchens, or bathrooms without a huge upfront cost.

Nick’s training focused on building confidence and showing empathy. His team learned to walk customers through the benefits of financing step-by-step, making it feel like an extension of the customer service experience. With this new approach, they weren’t just selling home improvements; they were selling solutions that fit into their customers' budgets.

The results were remarkable. In just a few months, the team’s closing percentages increased by 15%. By selling the payment alongside the product, they unlocked a level of trust and commitment from their clients that hadn’t been there before. Nick’s leadership and training not only boosted sales but empowered his reps to see the value of offering financing as part of the sales process. It transformed how they approached every appointment—and the success followed.

Nick’s approach became the gold standard within the company, and his ability to fuse financial solutions with home improvement products made him a respected leader in the industry. His team thrived, and so did his career, all thanks to his vision of selling not just the product but the possibility of a better home through affordable payments.

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